It’s that time of year again—the unofficial marijuana holiday 4/20. And as has become tradition, a lot of brands, celebrities and organizations are leveraging the occasion to promote cannabis-themed campaigns and products.
There are some of the usual suspects—like Jack in the Box, Weedmaps and Ben and Jerry’s—as well as general mainstream brands like Red Lobster that are getting in on the cannabis culture festivities.
With more states moving to legalize marijuana, and markets expanding across the country, it seems that U.S. brands are becoming more comfortable openly embracing the 4/20 holiday and tapping into the consumer base, despite federal prohibition.
“Some brands dip their toes into 4/20 with a lighter execution—something with a wink and a nod,” Jack in the Box CMO Ryan Ostrom told Adweek, announcing the fast food chain’s partnership with Weedmaps for this year’s holiday. “We want to put a stake in it and own the moment for quick-service restaurants.”
Darin Dugan, CMO at Jimmy John’s, said that the chain’s “bold and irreverent personality allows us to have some fun in the 4/20 space, which not all brands can do,” and that will involve marketing a “Munchie Crusher” sandwich, as well as a limited-edition wrap rolling paper at an in-person event on Thursday.
Here’s a look at how companies, organizations and celebs are marking the cannabis occasion:
Got the munchies? We know a plug Jack in the Box is partnering with @Weedmaps to bring you to the closest location for your munchies and to celebrate 4/20 with a surprise. Check out Weedmaps for more details and to see some of the new special menu items pic.twitter.com/v3mjjKSBiU
— Jack in the Box (@JackBox) April 17, 2023
Could it really be that easy? Yes. It is. $4.20 Snack Sack. Order online or through the Carl’s Jr. app*. pic.twitter.com/oToNuvoAbl
— Carl’s Jr. (@CarlsJr) April 15, 2023
Grab your best bud and celebrate 4/20 with Ultimate Endless Shrimp 4 $20.
*Dine-in only. Available now through 4/23/23. To Go and Delivery excluded. pic.twitter.com/EvM4TnAWQl
— Red Lobster (@redlobster) April 20, 2023
Tell your governor that legalization without justice is HALF BAKED! This #420, we're supporting the ~150K Michiganders still serving time for cannabis-related offenses. Take action now: https://t.co/Nn0PGilxfy pic.twitter.com/IAkOA4OxB4
— Ben & Jerry's (@benandjerrys) April 18, 2023
Elevate your taste buds with our burgers this 4/20! Get 4 Classics for $20 in-store only. To redeem, visit your local Smashburger and ask for the 420 bundle. Valid on 4/20 only. pic.twitter.com/m9xT002pqs
— Smashburger (@Smashburger) April 19, 2023
Be one of the first 100 orders and get a FREE Torchy grinder!
— ACLU (@ACLU) April 20, 2023
Does your favorite pasta recipe call for some oregano? Our herb grinder can help!
— ACLU of Colorado (@ACLUofColorado) April 16, 2023
MARK YOUR CALENDARS: Two incredible @UFCW organizers will join us in a Reddit AMA on how labor unions are organizing the legal cannabis industry.
Tune into r/WorkReform at 1 p.m. ET on Thursday, April 20 to ask them anything! pic.twitter.com/7B0nmhJd5h
— AFL-CIO #PassThePROAct (@AFLCIO) April 17, 2023
Anyone gettin stoned today?Im right there wit youHappy 4/20 pic.twitter.com/Kc1IB2fyeH
— Wiz Khalifa (@wizkhalifa) April 20, 2023
Meanwhile, politicians and government agencies are also marking the cannabis holiday on social media, with countless posts touting progress on reform and demanding further action to end prohibition.
Photo courtesy of Brian Shamblen.